Terms

What this is

Personal fitness coaching for adults from me, David Bendahan, in Jerusalem. Coaching is online.

It is not medical care, physiotherapy, psychotherapy or clinical nutrition, and I do not diagnose or treat anything. If something needs a clinician I will say so rather than guess.

Plans and prices

Three plans, month to month. Prices are in Israeli shekels (₪), the currency you are charged in. While the holiday offer is running, the offer prices are ₪490 for Start, ₪590 for Progress and ₪890 for Close Coaching.

The holiday offer price applies for your first 3 months if you join while the offer is running. After that you move to the regular price for your plan: ₪590 for Start, ₪790 for Progress, ₪1,190 for Close Coaching. That is the deal rather than a surprise, and I remind you before it happens.

Start includes one 30 minute coaching call a month and up to 4 technique video reviews. Progress includes two calls and up to 8 reviews. Close Coaching includes four calls and up to 12 reviews.

Calls are booked in the app, with your coach, at a time they have open. A new booking, or the new time of a call you move, needs to be at least 5 hours away. You can move a call to another open time up to 5 hours before it starts. Closer than that it can no longer be moved in the app, and you can still cancel it; the cancellation is recorded as a late cancellation. There is no fee or penalty for moving or cancelling, and a cancelled call is not counted as a call that took place. Your coach may occasionally need to move a call, and will tell you when that happens. If your coaching access is ended early, the upcoming calls included in your plan are cancelled, and you are told when that happens. Access that simply reaches its end date does not cancel calls already booked.

Every plan also includes a personalised programme written for the equipment and the time you actually have, programme updates, a weekly check-in, habit coaching, a monthly progress report, and WhatsApp for text and voice notes.

How fast I reply

Within one business day. On Close Coaching, the same day if you write before 16:00.

I am one person, so evenings, Shabbat and חגים are not business days.

In-person sessions in Jerusalem

Separate, and never included in a plan: ₪250 outdoors or at a partner location, ₪320 at your home inside the service radius, and ₪250 for a one-off movement and technique assessment.

Billing and receipts

Monthly, on the same date each month, until you stop it. The payment is taken by the provider shown at your checkout: today that is PayPal, and if card payment is offered to you it is handled by Tranzila.

You get a קבלה for every payment. I am an עוסק פטור, so there is no VAT and I do not issue a חשבונית מס.

Cancelling

You can leave if the programme is not right for you, without giving a reason or taking a retention call. Email hello@bekefit.com, message me on WhatsApp if we already use it, or use Billing in the app to stop future billing. If the app reports a problem, email me; a technical problem does not remove your cancellation rights.

If you choose cancellation at the end of your paid billing period, future renewals stop and you keep the coaching and app access included in your plan until that period ends: your programme, calls, messages and history. The paid month means your billing period, not the calendar month; the access-through date is shown in Billing.

For that end-of-period option, a month already started and paid for remains payable and is not refunded just because you choose not to continue. There is no additional cancellation fee. The refund promise and legal rights below are exceptions to this rule.

You can also cancel within 14 days of starting and I refund that month in full. This is BekeFit's own promise, not a limit on any longer cancellation period or other remedy the law gives you.

You do not have to choose the end-of-period option. If you want an earlier cancellation or a refund, tell me at hello@bekefit.com. Any legally required earlier termination, refund, extended cooling-off period or remedy for a service not supplied as agreed takes priority over the paid-month rule.

For an ongoing transaction under Israeli consumer law, cancellation takes effect within three business days of notice, or six business days if sent by registered post, unless you request a later date. I will stop charges for service after the effective cancellation date and make any refund required by law. Statutory notice channels remain available; the app is not the only way to cancel.

I will confirm the end date and any refund in writing. A cancellation request is effective under the applicable rules even if my confirmation is delayed. Deleting the app or not training does not itself send a cancellation request.

What I need from you

You are responsible for giving accurate and complete information about your health, injuries, medication and limits, and for telling me promptly when anything changes.

Before starting or resuming exercise, seek medical advice if you have a health condition, are unsure, or have been told to restrict exercise. Follow medical restrictions and obtain clearance when needed. The health questions and my coaching do not replace a medical assessment.

Stop exercising if you experience pain, dizziness, chest discomfort or unusual shortness of breath. Seek appropriate medical help; in an emergency contact emergency services, not the app. Tell me before resuming the affected exercise.

You are responsible for following the agreed instructions, using suitable loads and safe technique, checking your space and equipment, and asking when an instruction is unclear. Do not push through warning signs or make unsafe changes to the programme.

Online coaching is not continuous supervision. You decide whether it is safe to begin or continue each exercise in your circumstances, and you must stop when it is not. These responsibilities do not replace my own professional duties.

Exercise risks and responsibility

Exercise involves risks, including injury, even with a carefully prepared programme. Participation is voluntary. Your choices, information and actions matter to safety; responsibility for harm depends on the facts and applicable law, not simply on using the app.

There is no guarantee of a particular weight, appearance, performance result or injury-free outcome. Progress depends on many factors, including your circumstances and participation.

Nothing in these terms transfers all responsibility to you, waives a claim for bodily injury, excuses negligence or intentional wrongdoing, or excludes a duty or liability that cannot lawfully be excluded. BekeFit and I remain responsible for our own legal and professional obligations.

Your account and programme

Keep your sign-in links and account access private, use the service lawfully, and tell me if you suspect someone else has accessed your account.

Your programme is prepared for you and your circumstances. Do not give it to someone else as a safe programme for them or resell BekeFit materials. Your own photos, videos and messages remain yours; their handling is explained in the privacy notice.

When things go wrong

I will do my best to be available and to keep the app up, but I cannot promise perfect availability. Illness, war, a power cut, a platform outage: I will tell you and make the time up.

Your rights and updates

These terms cover the BekeFit website, app and coaching subscription. Israeli law applies, without taking away mandatory protections that apply to you elsewhere or your right to approach a court or regulator.

The version and update date appear on this page, and checkout records the version you accept. Updating the page does not rewrite a past agreement or remove an accrued right. Material changes affecting an existing subscription will be communicated before they apply, with any consent required by law.

For a question, complaint or cancellation, write to hello@bekefit.com. No complaint process here prevents you from exercising a legal right.

Who I am

David Bendahan, BekeFit, Jerusalem. עוסק פטור. hello@bekefit.com.